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Monday, September 21, 2009

Options Brokers are All Competing for Our Money

By Danny Jamerson

After years of trading, I've come up with a pretty good understand of how stock brokers work and how to figure out whether the brokerage firm is a good one or not. Do you have a dud or a winner? Find the broker below and see for yourself.

Zecco still advertises stock trading at no cost, but the package it offers is a far cry from the unlimited free trades that it used to promote. Nonetheless, 10 free trades per month (for those that qualify) is still quite good.

OptionsHouse was a no-name until it made headlines with $2.95 per trade. Before that, they were offering $4.95 a trade without anyone ever signing up. Now that they've lowered the price, people are signing up in droves. Will it last?

TradeKing, while not the lowest price broker anymore, is still very good. It keeps winning awards like the Smart Money best discount broker award and others, all while maintaining their good pricing and awesome customer service.

As the name implies, OptionsXpress is all about options. While it has stock trading offers, options trading is where it really shines. It even has an extensive guide to options trading, which is good for beginners as well as professionals.

Scottrade is not really promoting its business like it should but it does offer a solid platform for traders. At $7 a trade, it is middle of the pack in terms of price and middle of the pack in terms of features.

TD Ameritrade has good person support because you can walk into a branch and talk to someone. However, its website is lacking and looks like something from the 80s. I wouldn't touch it with a ten foot pole but you may like it.

Etrade offers one of the best overall stock broker experience out there today. With its amazing array of features as well as a banking division, there are lots of flexibility with this firm. - 23217

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